- Wash hair with Brazilian Blowout Volume Shampoo & Conditioner.
- Spritz Brazilian Blowout Instant Volume Thermal Root Lift on roots of towel dried hair.
- Blowdry hair with a flat brush and use a fine tooth comb to create a deep side part.
- To add retro waves, wrap pieces of hair around a double barreled curling iron.
- Finish with Brazilian Blowout Acai Shine & Shield Spray Shine.
Wednesday, February 19, 2014
Margot Robbie: Get the Look
Newcomer and The Wolf of Wall Street star Margot Robbie made a serious style statement on the red carpet with her gorgeous, retro-inspired waves. Get the look at home with these 5 easy steps:
Wednesday, February 5, 2014
Why You Should Re-Certify with Brazilian Blowout
When professional smoothing treatments first arrived on the market a
few years ago, they took off like wildfire.
Brands have come and gone since then and a few established ones remain. As a category leader, Brazilian Blowout
continues to make the success of the stylist top priority by emphasizing the
importance of on-going stylist education and certification. This year, we mark
our commitment to educational excellence with the start of our annual
re-certification requirement.
Here are just a few reasons why we’re requiring re-certification for
all certified stylists.
Reason #1: We’re raising the standards for stylist
education and certification in the smoothing category.
Professional smoothing treatments continue to pave the way for
stylists to enjoy increased revenue by offering additional services. While
education and certification remain the frontline for stylists to properly perform
the treatment with care and precision, re-certification ensures that the
stylists administering this service are properly trained and accredited prior
to use, and experience consistent results.
More importantly, it’s imperative that the stylist is up-to-date on the
proper application of product and adjusting the temperature of hot tools in
order to customize the treatment to meet the client’s needs while adhering to
manufacturer instructions.
Reason #2: Stylist can easily hone and improve skills with
the latest advances in technique.
Re-certification allows stylists to set themselves apart by providing
them with the latest certificate to display at their station, as well as
affording them the opportunity to communicating their on-going education in
this life changing service on their personal websites, blogs, and social media
pages like Facebook, Instagram and Twitter.
“Re-certification has created a HUGE impact on my business because
it’s allowed me to offer a service to my clientele that is customizable. My clients can enjoy smooth, sleek strands
or, they can keep their their hair curly and frizz-free, and all of that I
learned via continued education through Brazilian Blowout,” says Felini, a
stylist at Phillip K. Thomas salon in Dallas, TX. “My re-certification in this
treatment sets me apart from others who may not offer the service, making me
unique and in high demand, and I have no problems re-certifying every year
because I know I’m only learning new information direct from the company that
will help me deliver superior results.”
Reason #3: Be
the first to learn about new products.
Educational events are a platform for brands to announce and educate
stylists on new treatments and other products.
Similarly, Brazilian Blowout uses these events to communicate with
current and new stylists about how to utilize various Brazilian Blowout
treatments as well as care and styling products to ensure optimum treatment
performance and hair health for clients. Our Educational Events are a great platform
for stylists to communicate directly with the brand and provide us with
valuable feedback to ensure that we continue to meet the needs of salon
professionals.
Reason #4: Not all treatments are created equal.
There are many different treatments available, and all have their own
unique features and benefits however, there is only one Brazilian Blowout. “I choose the Brazilian Blowout treatment
because it’s the only one that works; plain and simple. And it can be washed out at the salon during
a client’s appointment unlike keratin smoothing treatments that require my client
to leave the product in the hair for up to 72 hours before washing it out. My clients want to leave my salon and go back
to living their busy lives,” states Felini.
Reason # 5:
Complete re-certification in less than 20 minutes.
Stylists love the convenience of re-certifying
on-line. Upon submission of a completed test, stylists are called within 24
hours and notified if they have passed and are then mailed, a new certificate.
What’s more, re-certification is a great time to update your information in our
salon locator, ensuring that potential clients in your area get the correct
information when visiting our salon locator.
It’s important to know these differences so that the treatment is performed
as directed to avoid delivering an inferior result that could leave the client,
and you, extremely frustrated. These
types of details are covered at our educational events and on-line
certification and should be followed as directed. Don’t get creative and try to skip or add
your own steps as final results and treatment longevity can only be guaranteed
when the Brazilian Blowout professional smoothing treatment is performed
according to manufacturer instructions.
To join the rankings of savvy stylists worldwide who continue to
increase their business and transform the lives and hair of their clients,
follow their lead by completing
your re-certification today. Whether
at a Brazilian
Blowout sponsored educational event or online, get re-certified and take
your skills to the next level to experience the impressive results you and your
clients expect.
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