Monday, November 11, 2013

7 tips to help you build your Business with Brazilian Blowout

We polled our most successful stylists to share proven methods that have transformed their businesses, helping them grow their clientele and revenue.  After applying these strategies, they experienced quick and significant growth in their business, at times doubling it!

Here are SEVEN QUICK TIPS to get help you quickly and easily boost your Brazilian Blowout business. 

1. Reviews, reviews, reviews!
The best form of marketing is when your clients have nothing but good things to say about you and their results, as it helps to build credibility and acquiring new clientele. With smart phones and tablets putting the web right at your fingertips, there’s no excuse to not have your reviews available for all to see!  Some of the best review platforms can be found on YELP,, and Angie’s List.  Set up a profile and be sure to share with each of your clients so they can help market your great work through positive reviews. 

2. Post and be active on social media.
How much time are you currently spending in your own chair when you don’t have a client in your seat?  Instead of just surfing the next, use the assets you already have with Facebook, Instagram, and Twitter to promote your Brazilian Blowout smoothing treatment services.  Post photos, tag your salon, promote your services, and have your clients check in on Facebook while they're sitting in your chair – it’s so simple.  And don’t forget that in the SalonSupport Materials section of our website, you have access to proven marketing templates and creative to use in your social media and email efforts. 

3. List your salon on the BB salon locator.
If you haven’t already listed your salon on the Brazilian Blowout salon locator, you may have been missing out. Consumers, and our customer service department, use this to find certified salons for service.  Stop missing out on opportunity and add yourself here.

4. Add Brazilian Blowout to on your service menu: website, blog, and other pages. 
If you have done a great job of letting all of your clients know that you offer Brazilian Blowout smoothing treatments, then you should also let the general public know you offer them as well.  A simple google search for the term “Brazilian blowout” by inquiring minds can result in a new client for you if it’s clear that your salon offers the service.  Add it to your website menu card, your in-salon menu card, your blog, and everywhere else you promote your business.  The more places you advertise the service, you increase your chances of gaining new clients. 

5.  Set up a referral program.
It’s super easy to set up and rewarding for both you and your current clientele.  You can create a simple and straightforward referral program for minimal to no cost simply by using existing materials.  Like your business card.  Or the Brazilian Blowout marketing support materials (digital or printed). Or simply by word of mouth referral.  For every X new Brazilian Blowouts that client Y sends to you, client Y will receive a free Z.  Replace X, Y, and Z with names and you’ve got your referral program.  It’s that easy.

6.  Offer a product/service giveaway with your own database.
Utilize the retail products you have as add-ons or promotional tools to help increase business.  For example, package a Brazilian Blowout Anti-Frizz Shampoo & Conditioner DUO with the cost of the smoothing treatment to help ensure the client maintains smooth, beautiful hair.  This, in turn, will keep them happy with the treatment, and appreciative of the package deal, and keep them coming back to YOU for their treatments.  Or send out an email to your database with something along the lines of “the first 5 clients to book a Brazilian Blowout with me, and mentions this email, will receive a free Brazilian Blowout Anti-Frizz Shampoo & Conditioner with their next treatment.”  The options are endless – you just need to use your creativity to come up with what’s important to your clientele.

7.  Attend a Brazilian Blowout roadshow to re-certify and hone skills that will help you and your clients achieve the best possible results. 
 “You’ll never know everything about anything, especially something you love.” (Julia Child)  Be at the forefront of education and learning for your profession, as this is what separates you from the rest.  Knowing advanced skills and finding the best, most effective ways to achieve the best results possible are key to helping you double your business in no time.  Educational classes are always updated on our website.

So there you have it. These methods are proven testimonials from stylists who have applied the above tips and saw very attractive results in no time.  Good luck and please feel free to share your testimonials with us! 

Friday, November 1, 2013

ON INSTAGRAM: Win Brazilian Blowout Stylist Kit and Get Smoothing!

Starting today through November 15th, we are challenging beauty pros to share your best texture-taming treatment images on Instagram and tag us @brazilian_blowout.  Show us your "before-and-afters" or just your "afters" of your best smoothing work.

How it works:
Tag and follow @brazilianblowout we can find you using the hashtag #brazilianblowoutmiracle.  If our internal panel of judges selects you as a super-smoother, you will receive a Stylist Starter Kit loaded with product and business support materials (see details below). Have too many miracles to share?  Feel free to hashtag, follow, and share on our Facebook and Twitter @brazilianblwout

Who is it for?
Contest is only open to licensed professional stylists only.  If you’re a consumer who’s been smoothed by an awesome stylist, tell your stylist to participate!

When does it end?
Contest starts today, November 1st and ends November 15th.
Happy Tagging!
Oh, and here's that kit we were raving about...
Choose either:
1 - 12 oz. Original Professional Smoothing Solution
ZERO+ Professional Smoothing Solution
1 - 34 oz. Brazilian Blowout Anti-Residue Shampoo
1 - 8 oz. Açai Deep Conditioning Masque
1 - 12 oz. Açai Anti-Frizz Shampoo
1 - 12 oz. Açai Anti-Frizz Conditioner
1 - 8 oz. Açai Daily Smoothing Serum
1 - 8 oz. Açai Deep Conditioning Masque
10 - Consumer Brochures
10 - Client Postcards
10 - Retail Bags
1 - Window Decal (small)
1 - “As Seen In” Easel Card
1 - 4-Pack Hair Clips
2 - Cutting Cape
1 - Hot Tools Mat

Wednesday, October 16, 2013

Don’t be TRICKED by your Smoothing TREATment!

It’s October and just because trickery abounds this time of year, doesn’t mean you should be tricked by your smoothing treatment. Get all the facts when choosing a smoothing treatment to ensure you get results that delight, not fright! 

Here are 4 quick tips to help guide you when seeking out the right smoothing treatment for you.

  1. Consider a product that produces proven results and is a trusted brand name.  When you go shopping for facial tissues, it’s likely that you’ve written “Kleenex” on your shopping list.  With smoothing treatments, Brazilian Blowout has the same strong brand recognition so it is often times confused with other keratin smoothing treatments, which can produce less-than-desired results for the client.  If you choose a stylist to perform a Brazilian Blowout, ask to see the solution bottle. If it doesn’t look like this or this, then it’s NOT a Brazilian Blowout!
  2. Only choose a CERTIFIED stylist.  To guarantee the best results possible, and ensure the treatment is performed properly and according to manufacturer instructions, Brazilian Blowout requires all stylists to be certified.  Our certified stylists are continually educated on the latest techniques and updated on any new information necessary for performing the treatment properly for optimum results and client comfort. You can find a certified Brazilian Blowout stylist on our Salon Finder.  
  3. Know the difference between a Keratin treatment and Amino Acid based treatment. Brazilian Blowout solution is enriched with amino acids, which are the building blocks of proteins.  Amino acids are readily assimilated into the hair, creating a protective layer around the hair shaft and are sealed in upon flat ironing.  The hair is then completely rinsed of the solution after the flat ironing process, allowing you to resume your daily activities unrestricted when you leave the salon. Many keratin treatments require a wait period of up to 72 hours before washing their hair, going swimming, putting hair in a clip or ponytail and, in some instances, restricts the client from tucking the hair behind the ear or placing sunglasses on the head.  Brazilian Blowout gives you freedom to live your life as soon as you leave the salon.
  4. Choose a treatment that meets your desired result.  Brazilian Blowout smoothing treatments can be customized for each hair type.  For example, if you have a head full of curls you want to keep but simply lose the frizz, then Brazilian Blowout is the answer for you, as many keratin treatments do not allow for results to be customized beyond smoothing.  Be sure to talk with your stylist when deciding what desired result you are looking to achieve.

So there you have it.  Now, when you consider a smoothing treatment, you know what to look for in smoothing systems and when choosing a stylist.  Be armed with the knowledge to make the right decision for YOU!

Wednesday, September 4, 2013

Battle with Split Ends No More

You may have heard the excitement by now.  We just launched a new treatment to battle some of our biggest frustrations...split ends!  This new treatment is the ONLY in-salon split end treatment available on the market that instantly repairs, strengthens, seals & protects ends for up to 4 weeks.  And get this…it’s only a 10 minute process.  So it’s simple for the stylist and easy-breezy for the client. 

Read what a few salons and industry-experts are saying about the new, innovative treatment:

"As our clients are coming back with summer damaged hair, we are excited to recommend the Brazilian Blowout Split End Repairing Treatment. This awesome treatment adds shine and softness to the hair while repairing the hair shaft with a Thermal-Marine Complex, giving  stressed tresses amazing tensile strength and integrity."
- Alonso; Salon Ziba

“My blonde hair shimmered, appeared longer, felt light and smooth and was unbelievably healthy, even after 10 years of bleaching my hair.” (referring to receiving the Split End Repairing Treatment).
-  Editor; American Salon Magazine

In true Brazilian Blowout fashion, seeing really IS believing.
Stylists – Be sure to ask your rep how you can carry the new treatment.
Clients – Ask your stylist for the Brazilian Blowout Split End Repairing Treatment, or find a salon near you that offers the service. 

Monday, August 12, 2013

Stylists Really Do Perform Hair Miracles!

It’s incredible how getting your hair done can transform your day, and in some cases, your life!  Whether a stylist performing a hair miracle, or a customer receiving a much-needed pampering treatment, it always seems to brighten a day or change an entire mood.
Every single day stylists transform and impact the lives of their clients. Little miracles. They go on to share their stories with other stylists, and clients share their experiences with friends and family.  And before you know it, this excitement can trickle through a community and social network with little effort.  And that's how miracles are shared. 
We’re lucky enough to hear these stories regularly from our certified stylists who have experienced growth in business by incorporating Brazilian Blowout into their service offerings, and from customers who call in to express how thankful they are for this time-saving, frizz-fighting phenomenon.  We never get tired of hearing it, so we thought we would spread the love so you don’t just have to take our word for it – you can see what others are saying about Brazilian Blowout. 

Don’t just change hair…change lives! 
Learn tips and tricks by following us Facebook and Twitter.