Monday, April 14, 2014

Mad Men Inspiration


Last night kicked off the final season of AMC’s Mad Men and didn’t disappoint with their showcase of fashion, and incredible hair styles!  As the plot line moves towards the freedom and the individuality of the 1960’s, so does the characters individual fashion.   On your next Sunday Funday excursion, start your search for the perfect vintage dress/suit to recreate your own version of the Mad Men and complete the look with hair styles by Brazilian Blowout.



Wednesday, February 19, 2014

Margot Robbie: Get the Look

Newcomer and The Wolf of Wall Street star Margot Robbie made a serious style statement on the red carpet with her gorgeous, retro-inspired waves. Get the look at home with these 5 easy steps:


  1. Wash hair with Brazilian Blowout Volume Shampoo & Conditioner.
  2. Spritz Brazilian Blowout Instant Volume Thermal Root Lift on roots of towel dried hair.
  3. Blowdry hair with a flat brush and use a fine tooth comb to create a deep side part.
  4. To add retro waves, wrap pieces of hair around a double barreled curling iron.
  5. Finish with Brazilian Blowout Acai Shine & Shield Spray Shine.

Wednesday, February 5, 2014

Why You Should Re-Certify with Brazilian Blowout

When professional smoothing treatments first arrived on the market a few years ago, they took off like wildfire.  Brands have come and gone since then and a few established ones remain.  As a category leader, Brazilian Blowout continues to make the success of the stylist top priority by emphasizing the importance of on-going stylist education and certification. This year, we mark our commitment to educational excellence with the start of our annual re-certification requirement.   

Here are just a few reasons why we’re requiring re-certification for all certified stylists. 

Reason #1:  We’re raising the standards for stylist education and certification in the smoothing category.
Professional smoothing treatments continue to pave the way for stylists to enjoy increased revenue by offering additional services. While education and certification remain the frontline for stylists to properly perform the treatment with care and precision, re-certification ensures that the stylists administering this service are properly trained and accredited prior to use, and experience consistent results.  More importantly, it’s imperative that the stylist is up-to-date on the proper application of product and adjusting the temperature of hot tools in order to customize the treatment to meet the client’s needs while adhering to manufacturer instructions. 

Reason #2:  Stylist can easily hone and improve skills with the latest advances in technique.
Re-certification allows stylists to set themselves apart by providing them with the latest certificate to display at their station, as well as affording them the opportunity to communicating their on-going education in this life changing service on their personal websites, blogs, and social media pages like Facebook, Instagram and Twitter.  

“Re-certification has created a HUGE impact on my business because it’s allowed me to offer a service to my clientele that is customizable.  My clients can enjoy smooth, sleek strands or, they can keep their their hair curly and frizz-free, and all of that I learned via continued education through Brazilian Blowout,” says Felini, a stylist at Phillip K. Thomas salon in Dallas, TX. “My re-certification in this treatment sets me apart from others who may not offer the service, making me unique and in high demand, and I have no problems re-certifying every year because I know I’m only learning new information direct from the company that will help me deliver superior results.”

Reason #3: Be the first to learn about new products.
Educational events are a platform for brands to announce and educate stylists on new treatments and other products.  Similarly, Brazilian Blowout uses these events to communicate with current and new stylists about how to utilize various Brazilian Blowout treatments as well as care and styling products to ensure optimum treatment performance and hair health for clients. Our Educational Events are a great platform for stylists to communicate directly with the brand and provide us with valuable feedback to ensure that we continue to meet the needs of salon professionals.

Reason #4:  Not all treatments are created equal. 
There are many different treatments available, and all have their own unique features and benefits however, there is only one Brazilian Blowout.  “I choose the Brazilian Blowout treatment because it’s the only one that works; plain and simple.  And it can be washed out at the salon during a client’s appointment unlike keratin smoothing treatments that require my client to leave the product in the hair for up to 72 hours before washing it out.  My clients want to leave my salon and go back to living their busy lives,” states Felini. 

Reason # 5: Complete re-certification in less than 20 minutes.
Stylists love the convenience of re-certifying on-line. Upon submission of a completed test, stylists are called within 24 hours and notified if they have passed and are then mailed, a new certificate. What’s more, re-certification is a great time to update your information in our salon locator, ensuring that potential clients in your area get the correct information when visiting our salon locator.

It’s important to know these differences so that the treatment is performed as directed to avoid delivering an inferior result that could leave the client, and you, extremely frustrated.  These types of details are covered at our educational events and on-line certification and should be followed as directed.  Don’t get creative and try to skip or add your own steps as final results and treatment longevity can only be guaranteed when the Brazilian Blowout professional smoothing treatment is performed according to manufacturer instructions.

To join the rankings of savvy stylists worldwide who continue to increase their business and transform the lives and hair of their clients, follow their lead by completing your re-certification today.  Whether at a Brazilian Blowout sponsored educational event or online, get re-certified and take your skills to the next level to experience the impressive results you and your clients expect. 

Monday, November 11, 2013

7 tips to help you build your Business with Brazilian Blowout

We polled our most successful stylists to share proven methods that have transformed their businesses, helping them grow their clientele and revenue.  After applying these strategies, they experienced quick and significant growth in their business, at times doubling it!

Here are SEVEN QUICK TIPS to get help you quickly and easily boost your Brazilian Blowout business. 

1. Reviews, reviews, reviews!
The best form of marketing is when your clients have nothing but good things to say about you and their results, as it helps to build credibility and acquiring new clientele. With smart phones and tablets putting the web right at your fingertips, there’s no excuse to not have your reviews available for all to see!  Some of the best review platforms can be found on YELP, Local.com, and Angie’s List.  Set up a profile and be sure to share with each of your clients so they can help market your great work through positive reviews. 

2. Post and be active on social media.
How much time are you currently spending in your own chair when you don’t have a client in your seat?  Instead of just surfing the next, use the assets you already have with Facebook, Instagram, and Twitter to promote your Brazilian Blowout smoothing treatment services.  Post photos, tag your salon, promote your services, and have your clients check in on Facebook while they're sitting in your chair – it’s so simple.  And don’t forget that in the SalonSupport Materials section of our website, you have access to proven marketing templates and creative to use in your social media and email efforts. 

3. List your salon on the BB salon locator.
If you haven’t already listed your salon on the Brazilian Blowout salon locator, you may have been missing out. Consumers, and our customer service department, use this to find certified salons for service.  Stop missing out on opportunity and add yourself here.

4. Add Brazilian Blowout to on your service menu: website, blog, and other pages. 
If you have done a great job of letting all of your clients know that you offer Brazilian Blowout smoothing treatments, then you should also let the general public know you offer them as well.  A simple google search for the term “Brazilian blowout” by inquiring minds can result in a new client for you if it’s clear that your salon offers the service.  Add it to your website menu card, your in-salon menu card, your blog, and everywhere else you promote your business.  The more places you advertise the service, you increase your chances of gaining new clients. 

5.  Set up a referral program.
It’s super easy to set up and rewarding for both you and your current clientele.  You can create a simple and straightforward referral program for minimal to no cost simply by using existing materials.  Like your business card.  Or the Brazilian Blowout marketing support materials (digital or printed). Or simply by word of mouth referral.  For every X new Brazilian Blowouts that client Y sends to you, client Y will receive a free Z.  Replace X, Y, and Z with names and you’ve got your referral program.  It’s that easy.

6.  Offer a product/service giveaway with your own database.
Utilize the retail products you have as add-ons or promotional tools to help increase business.  For example, package a Brazilian Blowout Anti-Frizz Shampoo & Conditioner DUO with the cost of the smoothing treatment to help ensure the client maintains smooth, beautiful hair.  This, in turn, will keep them happy with the treatment, and appreciative of the package deal, and keep them coming back to YOU for their treatments.  Or send out an email to your database with something along the lines of “the first 5 clients to book a Brazilian Blowout with me, and mentions this email, will receive a free Brazilian Blowout Anti-Frizz Shampoo & Conditioner with their next treatment.”  The options are endless – you just need to use your creativity to come up with what’s important to your clientele.

7.  Attend a Brazilian Blowout roadshow to re-certify and hone skills that will help you and your clients achieve the best possible results. 
 “You’ll never know everything about anything, especially something you love.” (Julia Child)  Be at the forefront of education and learning for your profession, as this is what separates you from the rest.  Knowing advanced skills and finding the best, most effective ways to achieve the best results possible are key to helping you double your business in no time.  Educational classes are always updated on our website.

So there you have it. These methods are proven testimonials from stylists who have applied the above tips and saw very attractive results in no time.  Good luck and please feel free to share your testimonials with us! 


Friday, November 1, 2013

ON INSTAGRAM: Win Brazilian Blowout Stylist Kit and Get Smoothing!

Starting today through November 15th, we are challenging beauty pros to share your best texture-taming treatment images on Instagram and tag us @brazilian_blowout.  Show us your "before-and-afters" or just your "afters" of your best smoothing work.

How it works:
Tag and follow @brazilianblowout we can find you using the hashtag #brazilianblowoutmiracle.  If our internal panel of judges selects you as a super-smoother, you will receive a Stylist Starter Kit loaded with product and business support materials (see details below). Have too many miracles to share?  Feel free to hashtag, follow, and share on our Facebook and Twitter @brazilianblwout

Who is it for?
Contest is only open to licensed professional stylists only.  If you’re a consumer who’s been smoothed by an awesome stylist, tell your stylist to participate!

When does it end?
Contest starts today, November 1st and ends November 15th.
Happy Tagging!
Oh, and here's that kit we were raving about...
BRAZILAN BLOWOUT SMALL STYLIST KIT contains:
PROFESSIONAL PRODUCTS
Choose either:
1 - 12 oz. Original Professional Smoothing Solution
OR
ZERO+ Professional Smoothing Solution
1 - 34 oz. Brazilian Blowout Anti-Residue Shampoo
 +AFTERCARE/STYLING
1 - 8 oz. Açai Deep Conditioning Masque
 RECEIVE FREE:
1 - 12 oz. Açai Anti-Frizz Shampoo
1 - 12 oz. Açai Anti-Frizz Conditioner
1 - 8 oz. Açai Daily Smoothing Serum
1 - 8 oz. Açai Deep Conditioning Masque
 MARKETING SUPPORT MATERIALS*
10 - Consumer Brochures
10 - Client Postcards
10 - Retail Bags
1 - Window Decal (small)
1 - “As Seen In” Easel Card
1 - 4-Pack Hair Clips
2 - Cutting Cape
1 - Hot Tools Mat


Wednesday, October 16, 2013

Don’t be TRICKED by your Smoothing TREATment!

It’s October and just because trickery abounds this time of year, doesn’t mean you should be tricked by your smoothing treatment. Get all the facts when choosing a smoothing treatment to ensure you get results that delight, not fright! 

Here are 4 quick tips to help guide you when seeking out the right smoothing treatment for you.

  1. Consider a product that produces proven results and is a trusted brand name.  When you go shopping for facial tissues, it’s likely that you’ve written “Kleenex” on your shopping list.  With smoothing treatments, Brazilian Blowout has the same strong brand recognition so it is often times confused with other keratin smoothing treatments, which can produce less-than-desired results for the client.  If you choose a stylist to perform a Brazilian Blowout, ask to see the solution bottle. If it doesn’t look like this or this, then it’s NOT a Brazilian Blowout!
  2. Only choose a CERTIFIED stylist.  To guarantee the best results possible, and ensure the treatment is performed properly and according to manufacturer instructions, Brazilian Blowout requires all stylists to be certified.  Our certified stylists are continually educated on the latest techniques and updated on any new information necessary for performing the treatment properly for optimum results and client comfort. You can find a certified Brazilian Blowout stylist on our Salon Finder.  
  3. Know the difference between a Keratin treatment and Amino Acid based treatment. Brazilian Blowout solution is enriched with amino acids, which are the building blocks of proteins.  Amino acids are readily assimilated into the hair, creating a protective layer around the hair shaft and are sealed in upon flat ironing.  The hair is then completely rinsed of the solution after the flat ironing process, allowing you to resume your daily activities unrestricted when you leave the salon. Many keratin treatments require a wait period of up to 72 hours before washing their hair, going swimming, putting hair in a clip or ponytail and, in some instances, restricts the client from tucking the hair behind the ear or placing sunglasses on the head.  Brazilian Blowout gives you freedom to live your life as soon as you leave the salon.
  4. Choose a treatment that meets your desired result.  Brazilian Blowout smoothing treatments can be customized for each hair type.  For example, if you have a head full of curls you want to keep but simply lose the frizz, then Brazilian Blowout is the answer for you, as many keratin treatments do not allow for results to be customized beyond smoothing.  Be sure to talk with your stylist when deciding what desired result you are looking to achieve.

So there you have it.  Now, when you consider a smoothing treatment, you know what to look for in smoothing systems and when choosing a stylist.  Be armed with the knowledge to make the right decision for YOU!

Wednesday, September 4, 2013

Battle with Split Ends No More

You may have heard the excitement by now.  We just launched a new treatment to battle some of our biggest frustrations...split ends!  This new treatment is the ONLY in-salon split end treatment available on the market that instantly repairs, strengthens, seals & protects ends for up to 4 weeks.  And get this…it’s only a 10 minute process.  So it’s simple for the stylist and easy-breezy for the client. 

Read what a few salons and industry-experts are saying about the new, innovative treatment:

"As our clients are coming back with summer damaged hair, we are excited to recommend the Brazilian Blowout Split End Repairing Treatment. This awesome treatment adds shine and softness to the hair while repairing the hair shaft with a Thermal-Marine Complex, giving  stressed tresses amazing tensile strength and integrity."
- Alonso; Salon Ziba

“My blonde hair shimmered, appeared longer, felt light and smooth and was unbelievably healthy, even after 10 years of bleaching my hair.” (referring to receiving the Split End Repairing Treatment).
-  Editor; American Salon Magazine

In true Brazilian Blowout fashion, seeing really IS believing.
Stylists – Be sure to ask your rep how you can carry the new treatment.
Clients – Ask your stylist for the Brazilian Blowout Split End Repairing Treatment, or find a salon near you that offers the service.