Wednesday, August 6, 2014

Your Hair's New Bestie Revealed...

This summer’s hottest styles include the bob, lob and everything in-between! These precision cuts are quickly becoming the most requested styles. Celebrities like Chrissy Tiegen, Demi Lovato, Sienna Miller, Ashley Tisdale and Pippa Middleton have all made the cut. While these cuts look great when a client leaves the salon, precision cuts tend to run ragged not long after making the chop. Well – not anymore!

Enter your haircut’s new best friend: Brazilian Blowout Split End Repairing Solution! Using the Split End Repairing Solution after every single hair cut can extend the polished look, preserving the shape for much longer.

How it works:
Using a proprietary Thermo-Marine Bonding System™, this treatment fills in and binds broken hair fibers together, instantly mending split ends while a Brazilian Super Nutrient Complex™ prevents future breakage by surrounding each strand with a protective coating, defending against daily styling and environmental stressors.

The end result is instantly repaired, stronger, healthier ends protected against future breakage, and a cut that keeps its style polished and perfect.

Whether you have long or short hair, ask your stylist how Brazilian Blowout’s Split End Repair is the perfect solution to your cut.



Wednesday, July 2, 2014

DIY Round Brush Set in 7 easy steps!

Smooth, healthy hair doesn’t have to be limp and lifeless!  Brazilian Blowout Volume  products utilize an exclusive Volume Boost Complex to infuse the hair with long-lasting volume and radiant shine!  

Products used to achieve this look include Brazilian Blowout’s Volume Shampoo and Volume ConditionerBrazilian Dry Oil, Instant Volume Thermal Root Lift, and Instant Volume Body Boost Powder.


 

HAIR TIP: when using any styling products, we recommend starting with less and adding more if needed based on your hair type, texture and the look you are trying to achieve!
Special thanks to Jordana Lorraine,  for providing us the great step-by-step. 

Tuesday, May 27, 2014

Summer Style & Trend Tips with Celebrity Stylist, Alfredo Lewis

Celebrity stylist and Brazilian Blowout Educator Alfredo Lewis of Giuseppe Franco Salon in Beverly Hills gave us the 4-1-1 on what’s hot in hair for this summer.  From short to long, he’s got something to share for every hairstyle and need, along with the perfect product to achieve that look!

What are you seeing as far as trends in haircut & color for short, medium and long length hair?

Short Hair Trends:
So many clients are requesting the sudden, short, dramatic cut!  Think Jennifer Lawrence or Charlize Theron, extremely short yet soft and wispy around the edges, keeping it light and feminine with longer pieces over the forehead.  This cut can be worn over the brows or back opening up the face and the eyes.  It’s a very classic look with a fresh, modern softness.

Medium Hair Trends:
Sienna Miller has the cut of the moment; a soft a -line in the back and longer, shagged in the front.  This look can be worn messy and natural or smooth to show the precision of the cut.  It’s easily changed up from one look to the next, or from day to night.

Long Hair Trends:
The trend we’re seeing in long hair right now is longer layers that frame the face, giving the hair body and bounce.  Women are moving away from cuts where the hair is all one length and going for shape and movement to accentuate their features.

Color Trends – Long Hair:
Ombré is a thing of the past and on it’s way out.  However, there is a new “Ombré-ish” style that is more natural and softer looking where it’s more of a soft sun-kissed look with blending.  Color transitions are thinner at the base (about 2 to 3 inches out) depending on hair length, and gradually getting thicker down to the ends.  As summer approaches, we are going to be seeing a lot of people adding brighter blondes, and more and more women will be embracing highlights from root to ends.

Color Trends – Short Hair:
As for short hair color, we are seeing a lot of heavier lightening around the face and tapering in the crown, with the back remaining dark to show off the design of the cut and the two tone coloring.  Also, many of the short cuts are also sporting icy blonde tones similar to celebrities Pink and Miley Cyrus. 

What hair types benefit best from the Brazilian Blowout products and treatments (i.e. coarse, curly, etc)?

Treatments:
Most believe Brazilian Blowout treatments are only for those with thick, course, curly hair when in fact, all hair types can benefit.  Our treatments and aftercare products contain our proprietary Brazilian Super-Nutrient Complex - a blend of natural antioxidants that conditions the hair cuticle, ensuring that every time you wash/condition, style your hair, you’ll give it a healthy boost of nutrients that adds shine and flexibility to your hair – with or without a smoothing treatment. 

For those wanting to reduce frizz or repair damage, a smoothing treatment will actually improve the condition of the hair and help turn damage around by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle for up to 12 weeks, or longer when used in tandem with our aftercare/styling line

For those looking to keep the length without snipping ends, our newest treatment, Split End Repair, is the way to go.  A ten-minute service that can be coupled with any other service at the salon (add-on to color, a Brazilian Blowout, a cut, etc.), fills in and binds broken hair fibers together, instantly mending split ends while preventing future breakage and protecting against daily styling and environmental damage. 

Both treatments help create flexibility in styles as well as reduce styling time. 

Aftercare/Styling Products:
Acai Anti-Frizz is perfect for anyone with Frizzy/Course/Curly Hair.
The Anti Frizz Shampoo and Conditioner is perfect for coarse, curly, kinky hair whether you have received a smoothing treatment or not.  These sulfate-free products add vital moisture and protein balance needed for optimal smoothness and frizz reduction, as well as protecting colored hair. 

Additionally, you can try out the Acai Thermal Straightening Balm (One of Our Best Sellers) to achieve that “just flat ironed, sleek, straight look” when styling.  This heat-activated product effectively straightens waves/curls and tames those frizzies while protecting hair against additional damage.  And the best part, it’s 100% humidity resistant for those harsh summer days. 

Volume is the go-to for Fine/Flat/Lifeless Hair.
Brazilian Blowout Volume Shampoo and Conditioner utilizes an exclusive Volume Boost Complex enriched with essential body building amino acids and proteins to infuse the hair with long-lasting volume and radiant shine while strengthening and protecting each strand. 

Used in tandem with our humidity resistant, heat-activated Instant Volume Thermal Root Lift, you can achieve extreme lift and volume with flexible style. 

All of our aftercare/styling products are enriched with our proprietary Brazilian Super-Nutrient Complex so that they can work together with smoothing treatments to achieve the smoothest result without compromising style.

What styles/textures do you see being popular this summer into fall?

Braids:
Fun, messy, spontaneous braids seem to be the trend right now to achieve that simple style and “off the face” look.  They can easily be used to compliment a classic, retro, or bohemian style.  Start with a random braid and twist it into a fun style for whatever look you’re trying to achieve, resulting in a different, unique look every time. 

Beach Waves:
Beach waves will never go out but they seem to be trending more loose and bigger, in stead tight and perfect. 



Monday, April 14, 2014

Mad Men Inspiration


Last night kicked off the final season of AMC’s Mad Men and didn’t disappoint with their showcase of fashion, and incredible hair styles!  As the plot line moves towards the freedom and the individuality of the 1960’s, so does the characters individual fashion.   On your next Sunday Funday excursion, start your search for the perfect vintage dress/suit to recreate your own version of the Mad Men and complete the look with hair styles by Brazilian Blowout.



Wednesday, February 19, 2014

Margot Robbie: Get the Look

Newcomer and The Wolf of Wall Street star Margot Robbie made a serious style statement on the red carpet with her gorgeous, retro-inspired waves. Get the look at home with these 5 easy steps:


  1. Wash hair with Brazilian Blowout Volume Shampoo & Conditioner.
  2. Spritz Brazilian Blowout Instant Volume Thermal Root Lift on roots of towel dried hair.
  3. Blowdry hair with a flat brush and use a fine tooth comb to create a deep side part.
  4. To add retro waves, wrap pieces of hair around a double barreled curling iron.
  5. Finish with Brazilian Blowout Acai Shine & Shield Spray Shine.

Wednesday, February 5, 2014

Why You Should Re-Certify with Brazilian Blowout

When professional smoothing treatments first arrived on the market a few years ago, they took off like wildfire.  Brands have come and gone since then and a few established ones remain.  As a category leader, Brazilian Blowout continues to make the success of the stylist top priority by emphasizing the importance of on-going stylist education and certification. This year, we mark our commitment to educational excellence with the start of our annual re-certification requirement.   

Here are just a few reasons why we’re requiring re-certification for all certified stylists. 

Reason #1:  We’re raising the standards for stylist education and certification in the smoothing category.
Professional smoothing treatments continue to pave the way for stylists to enjoy increased revenue by offering additional services. While education and certification remain the frontline for stylists to properly perform the treatment with care and precision, re-certification ensures that the stylists administering this service are properly trained and accredited prior to use, and experience consistent results.  More importantly, it’s imperative that the stylist is up-to-date on the proper application of product and adjusting the temperature of hot tools in order to customize the treatment to meet the client’s needs while adhering to manufacturer instructions. 

Reason #2:  Stylist can easily hone and improve skills with the latest advances in technique.
Re-certification allows stylists to set themselves apart by providing them with the latest certificate to display at their station, as well as affording them the opportunity to communicating their on-going education in this life changing service on their personal websites, blogs, and social media pages like Facebook, Instagram and Twitter.  

“Re-certification has created a HUGE impact on my business because it’s allowed me to offer a service to my clientele that is customizable.  My clients can enjoy smooth, sleek strands or, they can keep their their hair curly and frizz-free, and all of that I learned via continued education through Brazilian Blowout,” says Felini, a stylist at Phillip K. Thomas salon in Dallas, TX. “My re-certification in this treatment sets me apart from others who may not offer the service, making me unique and in high demand, and I have no problems re-certifying every year because I know I’m only learning new information direct from the company that will help me deliver superior results.”

Reason #3: Be the first to learn about new products.
Educational events are a platform for brands to announce and educate stylists on new treatments and other products.  Similarly, Brazilian Blowout uses these events to communicate with current and new stylists about how to utilize various Brazilian Blowout treatments as well as care and styling products to ensure optimum treatment performance and hair health for clients. Our Educational Events are a great platform for stylists to communicate directly with the brand and provide us with valuable feedback to ensure that we continue to meet the needs of salon professionals.

Reason #4:  Not all treatments are created equal. 
There are many different treatments available, and all have their own unique features and benefits however, there is only one Brazilian Blowout.  “I choose the Brazilian Blowout treatment because it’s the only one that works; plain and simple.  And it can be washed out at the salon during a client’s appointment unlike keratin smoothing treatments that require my client to leave the product in the hair for up to 72 hours before washing it out.  My clients want to leave my salon and go back to living their busy lives,” states Felini. 

Reason # 5: Complete re-certification in less than 20 minutes.
Stylists love the convenience of re-certifying on-line. Upon submission of a completed test, stylists are called within 24 hours and notified if they have passed and are then mailed, a new certificate. What’s more, re-certification is a great time to update your information in our salon locator, ensuring that potential clients in your area get the correct information when visiting our salon locator.

It’s important to know these differences so that the treatment is performed as directed to avoid delivering an inferior result that could leave the client, and you, extremely frustrated.  These types of details are covered at our educational events and on-line certification and should be followed as directed.  Don’t get creative and try to skip or add your own steps as final results and treatment longevity can only be guaranteed when the Brazilian Blowout professional smoothing treatment is performed according to manufacturer instructions.

To join the rankings of savvy stylists worldwide who continue to increase their business and transform the lives and hair of their clients, follow their lead by completing your re-certification today.  Whether at a Brazilian Blowout sponsored educational event or online, get re-certified and take your skills to the next level to experience the impressive results you and your clients expect. 

Monday, November 11, 2013

7 tips to help you build your Business with Brazilian Blowout

We polled our most successful stylists to share proven methods that have transformed their businesses, helping them grow their clientele and revenue.  After applying these strategies, they experienced quick and significant growth in their business, at times doubling it!

Here are SEVEN QUICK TIPS to get help you quickly and easily boost your Brazilian Blowout business. 

1. Reviews, reviews, reviews!
The best form of marketing is when your clients have nothing but good things to say about you and their results, as it helps to build credibility and acquiring new clientele. With smart phones and tablets putting the web right at your fingertips, there’s no excuse to not have your reviews available for all to see!  Some of the best review platforms can be found on YELP, Local.com, and Angie’s List.  Set up a profile and be sure to share with each of your clients so they can help market your great work through positive reviews. 

2. Post and be active on social media.
How much time are you currently spending in your own chair when you don’t have a client in your seat?  Instead of just surfing the next, use the assets you already have with Facebook, Instagram, and Twitter to promote your Brazilian Blowout smoothing treatment services.  Post photos, tag your salon, promote your services, and have your clients check in on Facebook while they're sitting in your chair – it’s so simple.  And don’t forget that in the SalonSupport Materials section of our website, you have access to proven marketing templates and creative to use in your social media and email efforts. 

3. List your salon on the BB salon locator.
If you haven’t already listed your salon on the Brazilian Blowout salon locator, you may have been missing out. Consumers, and our customer service department, use this to find certified salons for service.  Stop missing out on opportunity and add yourself here.

4. Add Brazilian Blowout to on your service menu: website, blog, and other pages. 
If you have done a great job of letting all of your clients know that you offer Brazilian Blowout smoothing treatments, then you should also let the general public know you offer them as well.  A simple google search for the term “Brazilian blowout” by inquiring minds can result in a new client for you if it’s clear that your salon offers the service.  Add it to your website menu card, your in-salon menu card, your blog, and everywhere else you promote your business.  The more places you advertise the service, you increase your chances of gaining new clients. 

5.  Set up a referral program.
It’s super easy to set up and rewarding for both you and your current clientele.  You can create a simple and straightforward referral program for minimal to no cost simply by using existing materials.  Like your business card.  Or the Brazilian Blowout marketing support materials (digital or printed). Or simply by word of mouth referral.  For every X new Brazilian Blowouts that client Y sends to you, client Y will receive a free Z.  Replace X, Y, and Z with names and you’ve got your referral program.  It’s that easy.

6.  Offer a product/service giveaway with your own database.
Utilize the retail products you have as add-ons or promotional tools to help increase business.  For example, package a Brazilian Blowout Anti-Frizz Shampoo & Conditioner DUO with the cost of the smoothing treatment to help ensure the client maintains smooth, beautiful hair.  This, in turn, will keep them happy with the treatment, and appreciative of the package deal, and keep them coming back to YOU for their treatments.  Or send out an email to your database with something along the lines of “the first 5 clients to book a Brazilian Blowout with me, and mentions this email, will receive a free Brazilian Blowout Anti-Frizz Shampoo & Conditioner with their next treatment.”  The options are endless – you just need to use your creativity to come up with what’s important to your clientele.

7.  Attend a Brazilian Blowout roadshow to re-certify and hone skills that will help you and your clients achieve the best possible results. 
 “You’ll never know everything about anything, especially something you love.” (Julia Child)  Be at the forefront of education and learning for your profession, as this is what separates you from the rest.  Knowing advanced skills and finding the best, most effective ways to achieve the best results possible are key to helping you double your business in no time.  Educational classes are always updated on our website.

So there you have it. These methods are proven testimonials from stylists who have applied the above tips and saw very attractive results in no time.  Good luck and please feel free to share your testimonials with us!