Wednesday, September 23, 2015

Work Smarter To Give Your Clients What They Want

The power of bundling – you’ve heard it before.  But whether you regularly offer this type of promotion or not is the question. 

Bundling was kicked off with the fast food industry’s all-too-famous “Would you like fries with that?” which became a catch phrase that caught on when chains realized that when customers are already buying, they are open to purchasing more. Though many businesses have hopped on the bundle bandwagon as an effective way of up-selling their customers, regardless of the industry, consumer-spending trends show that people are more focused on value and what their money can do for them.

The salon industry may have the most lucrative bundling opportunities of which you (yes, stylists, we’re talking to you) can take full advantage. Packages that include an added incentive (think gift with purchase) encourages spending, exposes your clients to new products/services, moves inventory off your shelves, and increases your bottom line.  Make an attractive bundle and show the real value of it to show your clients the full benefits and exclusivity of the offer. 
For instance, let’s put together a package for a Brazilian Blowout smoothing treatment, and the Acai Anti-Frizz Shampoo + Conditioner. For example you charge $250 for the treatment and $70 for the shampoo + conditioner.  Cost conscious clients may look at that extra price tag and think for $70 it’s a “nice to have” but not a “need to have” and they’ll just use the care products they already have at home. Bundling the service and products would not only raise the overall value of the service but also communicates the benefits of using the appropriate aftercare to ensure that the treatment lasts as long as possible. By pricing the bundle at $300, you are still generating a profit by including the shampoo and conditioner.

Consider this: don’t discount the cost of the treatment but communicate that you’ll “include the shampoo & conditioner” to prolong the life of the treatment. Therefore, you can price the bundle at $300, increasing your ticket while at the same time introducing your client to products that they will more than likely continue to purchase from you.

Remember, these are products your clients may have hesitated to purchase, however, they will be more incentivized to purchase especially if there’s a possibility that the same promotion won’t be available the next time they come in the salon. The strategy is to increase the volume of products and services you sell in half the time. The result is in an increase in your revenue without having to put in the energy to push each of the items separately.

Monday, May 11, 2015

Custom Culture

A Brazilian Blowout is a dream come true if you've always wanted to keep your curls while having the freedom to sport smooth strands whenever you please. Certified stylists around the world love that our amino acid enriched smoothing solution, combined with specific techniques, can be customized to remove frizz and impart high wattage shine while keeping curls and waves in tact. So whether its ringlets one day, or you want sleek strands the next, your hair will be radiant, frizz-free and healthier from root to tip no matter what style you choose.  Find a certified stylist to customize your Brazilian Blowout treatment just the way you want it:  

Wednesday, April 15, 2015

Bring On The April Showers!

Humidity is no match for tresses that have been tamed with the Brazilian Blowout smoothing treatment. Enriched with amino acids and the exclusive Brazilian Super Nutrient Complex, this world famous treatment is a must have for keeping hair humidity-proof no matter how rainy and wet the weather may be. In fact, April is an ideal month to schedule an appointment with a certified Brazilian Blowout stylist as this service will not only eliminate frizz and provide a protective barrier against dampness it also repairs damage caused by harsh winter weather. So what are you waiting for? Weatherproof your locks with a Brazilian Blowout today with a certified stylist near you!

Wednesday, March 11, 2015

Put the "Spring" Back in your Hair!

The middle of March can only mean one thing… it’s time for Spring! Springtime means a lot of things to different people. It could mean the start of warmer weather, time for cleaning, vacation, staycation or even just longer days! Whatever Spring means to you, one thing is certain, now is the time to make sure your hair is ready for a new season!

During the winter months, your hair suffers through the cold just like you do. That means tired, dry, stressed out tresses. As the climate starts to heat up, make sure your hair is ready for warmer weather, not just your wardrobe! Give your locks the ultimate pick-me-up this spring, a Brazilian Blowout – for up to 12 weeks of smooth, frizz-free, radiant hair.

A Brazilian Blowout smoothing treatment coats each strand with a protective protein layer to eliminate frizz and smooth the cuticle. Using the Brazilian Super Nutrient Complex, the most popular professional smoothing treatment in the world actually improves the condition of the hair! This means that your locks will be ready for any curveballs Mother Nature wants to throw at it this Spring. April showers? No problem! Make an appointment with a certified stylist today for a season’s worth of great hair!  Find a certified salon near you.

Tuesday, March 3, 2015

Certified Stylists Change Lives and Hair DAILY!

To paraphrase style expert Coco Chanel, “A woman who changes her hair is about to change her life.” It’s true! Ever notice that women leaving the salon usually have a smile on their face? That’s because hair stylists are more than just that; they are therapists, ego-boosters and friends. Whether you’re behind the chair or in it, your day can be brightened by a single hair treatment.

Enter Brazilian Blowout. A Brazilian Blowout smoothing treatment will do much more than brighten your day, it really will change your life. Through the use of innovative and breakthrough bonding technologies, this treatment actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. That means when a client leaves the salon, they are left with beautiful, shiny, frizz-free hair for up to 12 weeks! Pretty life changing!

Every single day, our certified stylists transform and lives and hair of their clients. We’ve seen countless before and afters shared on our social media pages from stylists and clients alike! Don’t just take our word for it, “like”us on facebook, follow us on twitter and instagram to see for yourself the hair miracles that are performed daily!

When you make an appointment with a certified stylist, you aren’t just getting your hair done, you’re making an appointment to get the best hair of your life. Be the after and take the first step towards changing your life today!