We polled our most successful stylists to share proven
methods that have transformed their businesses, helping them grow their
clientele and revenue. After applying
these strategies, they experienced quick and significant growth in their
business, at times doubling it!
Here
are SEVEN QUICK TIPS to get help you quickly and easily boost your Brazilian
Blowout business.
1. Reviews, reviews, reviews!
The best form of marketing is
when your clients have nothing but good things to say about you and their
results, as it helps to build credibility and acquiring new clientele. With smart
phones and tablets putting the web right at your fingertips, there’s no excuse
to not have your reviews available for all to see! Some of the best review platforms can be
found on YELP, Local.com, and Angie’s List.
Set up a profile and be sure to share with each of your clients so they
can help market your great work through positive reviews.
2. Post and be active on social media.
How much time are you
currently spending in your own chair when you don’t have a client in your
seat? Instead of just surfing the next,
use the assets you already have with Facebook, Instagram, and Twitter to
promote your Brazilian Blowout smoothing treatment services. Post photos,
tag your salon, promote your services, and have your clients check in on
Facebook while they're sitting in your chair – it’s so simple. And don’t forget that in the SalonSupport Materials section of our website, you have access to
proven marketing templates and creative to use in your social media and email
efforts.
3. List your salon on the BB salon locator.
If you haven’t already listed
your salon on the Brazilian Blowout salon locator, you may have been missing
out. Consumers, and our customer service department, use this to find certified
salons for service. Stop missing out on
opportunity and add yourself here.
4. Add Brazilian Blowout to on your service
menu: website, blog, and other pages.
If you have done a great job
of letting all of your clients know that you offer Brazilian Blowout smoothing
treatments, then you should also let the general public know you offer them as
well. A simple google search for the
term “Brazilian blowout” by inquiring minds can result in a new client for you
if it’s clear that your salon offers the service. Add it to your website menu card, your
in-salon menu card, your blog, and everywhere else you promote your
business. The more places you advertise
the service, you increase your chances of gaining new clients.
5. Set
up a referral program.
It’s super easy to set up and
rewarding for both you and your current clientele. You can create a simple and straightforward
referral program for minimal to no cost simply by using existing
materials. Like your business card. Or the Brazilian Blowout marketing support
materials (digital or printed). Or simply by word of mouth referral. For every X new Brazilian Blowouts that
client Y sends to you, client Y will receive a free Z. Replace X, Y, and Z with names and you’ve got
your referral program. It’s that easy.
6. Offer
a product/service giveaway with your own database.
Utilize the retail products
you have as add-ons or promotional tools to help increase business. For example, package a Brazilian Blowout
Anti-Frizz Shampoo & Conditioner DUO with the cost of the smoothing
treatment to help ensure the client maintains smooth, beautiful hair. This, in turn, will keep them happy with the
treatment, and appreciative of the package deal, and keep them coming back to
YOU for their treatments. Or send out an
email to your database with something along the lines of “the first 5 clients to book a Brazilian Blowout with me, and mentions
this email, will receive a free Brazilian Blowout Anti-Frizz Shampoo &
Conditioner with their next treatment.”
The options are endless – you just need to use your creativity to come
up with what’s important to your clientele.
7. Attend
a Brazilian Blowout roadshow to re-certify and hone skills that will help you
and your clients achieve the best possible results.
“You’ll
never know everything about anything, especially something you love.”
(Julia Child) Be at the forefront of education
and learning for your profession, as this is what separates you from the
rest. Knowing advanced skills and finding
the best, most effective ways to achieve the best results possible are key to
helping you double your business in no time. Educational
classes are always updated on our website.
So there you have it. These methods are proven
testimonials from stylists who have applied the above tips and saw very
attractive results in no time. Good luck
and please feel free to share your testimonials with us!
