Celebrity
stylist and Brazilian Blowout Educator Alfredo Lewis of Giuseppe Franco Salon
in Beverly Hills gave us the 4-1-1 on what’s hot in hair for this summer. From short to long, he’s got something to
share for every hairstyle and need, along with the perfect product to achieve
that look!
What are you seeing as far as trends
in haircut & color for short, medium and long length hair?
Short
Hair Trends:
So many
clients are requesting the sudden, short, dramatic cut! Think Jennifer
Lawrence or Charlize Theron, extremely short yet soft and wispy around the
edges, keeping it light and feminine with longer pieces over the
forehead. This cut can be worn over the brows or back opening up the face
and the eyes. It’s a very classic look with a fresh, modern softness.
Medium
Hair Trends:
Sienna
Miller has the cut of the moment; a soft a -line in the back and longer,
shagged in the front. This look can be worn messy and natural or smooth
to show the precision of the cut. It’s easily changed up from one look to
the next, or from day to night.
Long
Hair Trends:
The trend
we’re seeing in long hair right now is longer layers that frame the face,
giving the hair body and bounce. Women are moving away from cuts where
the hair is all one length and going for shape and movement to accentuate their
features.
Color
Trends – Long Hair:
Ombré is
a thing of the past and on it’s way out. However, there is a new “Ombré-ish”
style that is more natural and softer looking where it’s more of a soft
sun-kissed look with blending. Color transitions are thinner at the base
(about 2 to 3 inches out) depending on hair length, and gradually getting
thicker down to the ends. As summer approaches, we are going to be seeing
a lot of people adding brighter blondes, and more and more women will be
embracing highlights from root to ends.
Color
Trends – Short Hair:
As for
short hair color, we are seeing a lot of heavier lightening around the face and
tapering in the crown, with the back remaining dark to show off the design of
the cut and the two tone coloring. Also, many of the short cuts are also
sporting icy blonde tones similar to celebrities Pink and Miley Cyrus.
What hair types benefit best from
the Brazilian Blowout products and treatments (i.e. coarse, curly, etc)?
Treatments:
Most
believe Brazilian Blowout treatments are only for
those with thick, course, curly hair when in fact, all hair types can
benefit. Our treatments and aftercare products contain our proprietary
Brazilian Super-Nutrient Complex - a blend of natural antioxidants that
conditions the hair cuticle, ensuring that every time you wash/condition, style
your hair, you’ll give it a healthy boost of nutrients that adds shine and
flexibility to your hair – with or without a smoothing treatment.
For those
wanting to reduce frizz or repair damage, a smoothing
treatment will actually improve the condition of the hair and help
turn damage around by creating a protective protein layer around the hair shaft
to eliminate frizz and smooth the cuticle for up to 12 weeks, or longer when
used in tandem with our aftercare/styling
line.
For those
looking to keep the length without snipping ends, our newest treatment, Split
End Repair, is the way to go. A ten-minute service that can be
coupled with any other service at the salon (add-on to color, a Brazilian
Blowout, a cut, etc.), fills in and binds broken hair fibers together,
instantly mending split ends while preventing future breakage and protecting
against daily styling and environmental damage.
Both
treatments help create flexibility in styles as well as reduce styling
time.
Aftercare/Styling
Products:
Acai Anti-Frizz
is perfect for anyone with Frizzy/Course/Curly Hair.
The Anti
Frizz Shampoo and Conditioner is perfect for coarse, curly, kinky hair whether
you have received a smoothing treatment or not. These sulfate-free
products add vital moisture and protein balance needed for optimal smoothness
and frizz reduction, as well as protecting colored hair.
Additionally,
you can try out the Acai Thermal Straightening Balm (One of Our Best Sellers)
to achieve that “just flat ironed, sleek, straight look” when styling.
This heat-activated product effectively straightens waves/curls and tames those
frizzies while protecting hair against additional damage. And the best
part, it’s 100% humidity resistant for those harsh summer days.
Volume is
the go-to for Fine/Flat/Lifeless Hair.
Brazilian
Blowout Volume Shampoo and Conditioner utilizes an exclusive Volume Boost Complex
enriched with essential body building amino acids and proteins to infuse the
hair with long-lasting volume and radiant shine while strengthening and
protecting each strand.
Used in
tandem with our humidity resistant, heat-activated Instant Volume Thermal Root
Lift, you can achieve extreme lift and volume with flexible style.
All of
our aftercare/styling
products are enriched with our proprietary Brazilian Super-Nutrient Complex
so that they can work together with smoothing treatments to achieve the
smoothest result without compromising style.
What styles/textures do you see being
popular this summer into fall?
Braids:
Fun,
messy, spontaneous braids seem to be the trend right now to achieve that simple
style and “off the face” look. They can easily be used to compliment a
classic, retro, or bohemian style. Start with a random braid and twist it
into a fun style for whatever look you’re trying to achieve, resulting in a
different, unique look every time.
Beach
Waves:
Beach waves
will never go out but they seem to be trending more loose and bigger, in stead
tight and perfect.
