Tuesday, May 27, 2014

Summer Style & Trend Tips with Celebrity Stylist, Alfredo Lewis

Celebrity stylist and Brazilian Blowout Educator Alfredo Lewis of Giuseppe Franco Salon in Beverly Hills gave us the 4-1-1 on what’s hot in hair for this summer.  From short to long, he’s got something to share for every hairstyle and need, along with the perfect product to achieve that look!

What are you seeing as far as trends in haircut & color for short, medium and long length hair?

Short Hair Trends:
So many clients are requesting the sudden, short, dramatic cut!  Think Jennifer Lawrence or Charlize Theron, extremely short yet soft and wispy around the edges, keeping it light and feminine with longer pieces over the forehead.  This cut can be worn over the brows or back opening up the face and the eyes.  It’s a very classic look with a fresh, modern softness.

Medium Hair Trends:
Sienna Miller has the cut of the moment; a soft a -line in the back and longer, shagged in the front.  This look can be worn messy and natural or smooth to show the precision of the cut.  It’s easily changed up from one look to the next, or from day to night.

Long Hair Trends:
The trend we’re seeing in long hair right now is longer layers that frame the face, giving the hair body and bounce.  Women are moving away from cuts where the hair is all one length and going for shape and movement to accentuate their features.

Color Trends – Long Hair:
Ombré is a thing of the past and on it’s way out.  However, there is a new “Ombré-ish” style that is more natural and softer looking where it’s more of a soft sun-kissed look with blending.  Color transitions are thinner at the base (about 2 to 3 inches out) depending on hair length, and gradually getting thicker down to the ends.  As summer approaches, we are going to be seeing a lot of people adding brighter blondes, and more and more women will be embracing highlights from root to ends.

Color Trends – Short Hair:
As for short hair color, we are seeing a lot of heavier lightening around the face and tapering in the crown, with the back remaining dark to show off the design of the cut and the two tone coloring.  Also, many of the short cuts are also sporting icy blonde tones similar to celebrities Pink and Miley Cyrus. 

What hair types benefit best from the Brazilian Blowout products and treatments (i.e. coarse, curly, etc)?

Treatments:
Most believe Brazilian Blowout treatments are only for those with thick, course, curly hair when in fact, all hair types can benefit.  Our treatments and aftercare products contain our proprietary Brazilian Super-Nutrient Complex - a blend of natural antioxidants that conditions the hair cuticle, ensuring that every time you wash/condition, style your hair, you’ll give it a healthy boost of nutrients that adds shine and flexibility to your hair – with or without a smoothing treatment. 

For those wanting to reduce frizz or repair damage, a smoothing treatment will actually improve the condition of the hair and help turn damage around by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle for up to 12 weeks, or longer when used in tandem with our aftercare/styling line

For those looking to keep the length without snipping ends, our newest treatment, Split End Repair, is the way to go.  A ten-minute service that can be coupled with any other service at the salon (add-on to color, a Brazilian Blowout, a cut, etc.), fills in and binds broken hair fibers together, instantly mending split ends while preventing future breakage and protecting against daily styling and environmental damage. 

Both treatments help create flexibility in styles as well as reduce styling time. 

Aftercare/Styling Products:
Acai Anti-Frizz is perfect for anyone with Frizzy/Course/Curly Hair.
The Anti Frizz Shampoo and Conditioner is perfect for coarse, curly, kinky hair whether you have received a smoothing treatment or not.  These sulfate-free products add vital moisture and protein balance needed for optimal smoothness and frizz reduction, as well as protecting colored hair. 

Additionally, you can try out the Acai Thermal Straightening Balm (One of Our Best Sellers) to achieve that “just flat ironed, sleek, straight look” when styling.  This heat-activated product effectively straightens waves/curls and tames those frizzies while protecting hair against additional damage.  And the best part, it’s 100% humidity resistant for those harsh summer days. 

Volume is the go-to for Fine/Flat/Lifeless Hair.
Brazilian Blowout Volume Shampoo and Conditioner utilizes an exclusive Volume Boost Complex enriched with essential body building amino acids and proteins to infuse the hair with long-lasting volume and radiant shine while strengthening and protecting each strand. 

Used in tandem with our humidity resistant, heat-activated Instant Volume Thermal Root Lift, you can achieve extreme lift and volume with flexible style. 

All of our aftercare/styling products are enriched with our proprietary Brazilian Super-Nutrient Complex so that they can work together with smoothing treatments to achieve the smoothest result without compromising style.

What styles/textures do you see being popular this summer into fall?

Braids:
Fun, messy, spontaneous braids seem to be the trend right now to achieve that simple style and “off the face” look.  They can easily be used to compliment a classic, retro, or bohemian style.  Start with a random braid and twist it into a fun style for whatever look you’re trying to achieve, resulting in a different, unique look every time. 

Beach Waves:
Beach waves will never go out but they seem to be trending more loose and bigger, in stead tight and perfect. 



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